En voilà une bonne idée. Reste après à savoir quel traitement il faut pour rendre une bouteille en papier susceptible d’être en contact avec des aliments… Mais l’idée est trop belle pour ne pas être exploitée à l’heure ou les 2/3 de nos fond marins sont couverts de plastique
Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles: CHALLENGE Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled— meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience? SOLUTION The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.
TheDieline.com: The #1 Package Design Website, World’s Best Packaging: 360 Paper Bottle
