Voici une comparaison assez franche et bien trouvée entre la pub et … le porno… Même objectifs, même status… Etonnant… Cela me rappelle une comparaison aussi très juste entre les jeux vidéo et le porno.

When people ask me what I do these days, I just tell them straight out: I make porn writes Gordon Comstock. Really it’s not that different to advertising I say, you still spend all day in a brightly lit room with someone you can barely stand, searching for variations on a creative act considered, up-to-now, unpalatable or just plain disgusting…

I get the same embarrassed look I used to, but I am spared the lecture on the ills of capitalism, inevitably delivered by people who work for the BBC, whose jobs are funded by large-scale theft.

And it’s true – not that I make porn, that’s a socio­pathic lie – but advertising is porn’s disreputable cousin. They are both almost, but not quite, art. They are both driven by a desire for the curious that means they get weirder and weirder the longer they go on. And they both demanded much less of their practitioners for a much higher return in the 80s.

But those heady days are past. Neither porn studios nor ad agencies can afford to be compla­cent. Their domi­nance has been undermined by the diffusion of DIY techno­logy.

In advertising we call this phenomenon ‘user-created content’, in porn they just call it ‘amateur porn’.

This is especially important for two industries so funda­mentally concerned with truth. In this age when a professional studio can fake any­thing, people implicitly trust the amateur. Anyone with a webcam and access to genitals can make a rudimen­tary porno – and to make an ad, you don’t even need genitals.

Both industries have responded to the threat to their supremacy with assimilation. In porn they call this gonzo, in advertising, we don’t have a word for it yet, so for the sake of devilment, I’m going to call it gonzo.

The gonzo plot is the same every time. Pornstar stalks beach, approaches ‘real’ girl, confuses her with double entendres, girl agrees to anal sex. It’s just as fake as studio porn, but the frame is real – this is the gonzo innovation.

Gonzo advertising works in exactly the same way. ‘Real’ Londoners suddenly break into a dance routine, or are astonished when an arriving train releases a mass of helium balloons. The citizens of Miami are covered in thick white foam, and are, in perhaps a nod to bukkake films, apparently delighted. A huge beach ball is delivered onto a crowd in Dallas who mindlessly bat it around for five tedious, tedious minutes.

This, I’m afraid, is only the beginning.

Gonzo’s rise is assured, not because it’s good, but because its ideal consumer isn’t the consumer, it’s the brand manager. Showing the public loving an advert, within the advert, is the equivalent of the porn queen’s ooh-ya-do-it-to-me schtick. They might convince themselves they can tell when it’s fake, but when even reasonable people regularly fall for a lie, brand managers frankly don’t stand a chance.

It seems like the only way to resist this trend is to deliber­ately associate it with an unpleasant type of porn.

Gordon Comstock was, until recently, an advert­ising copywriter. He writes the Not Voodoo blog at This article appears in the Crit section of the CR March issue.

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le design et l’argent

Un « billet » intéressant de DesignBoom sur le design et l’argent…
(billet… argent… whouhou!…)

Designboom – Weblog

Peindre en vert…

Voici un projet architectural pour le moins étonnant. Il s’agit d’un complexe de tourisme selon moi fortemement « peint en vert »… En effet, peu importe la couleur et l’empreinte écologique : construire un dolphinarium avec héliport sur une île artificielle n’est pas compatible avec le but d’être centré sur la qualité de vie, le développement personnel et l’espace individuel… Ou plutôt si mais c’est dans le mot individuel qu’est toute la différence…

Designboom – Weblog

La voix de son maître

De véritables « woofers »… L’idée est très bonne mais je ne suis pas sûr que toutes les décos supportent ces enceintes! (et où est le fil?)

Woofers | Accessories | Sander Mulder

Le même en gauffre!

idealist » Typewriters – Waffle Iron

Huuuuuummmmm… Chocolat

La tablette pour les geeks!!! Si elle est taille réelle, c’est que du bonheur… Et faire tomber du café sur son clavier n’est plus un problème mais de la gourmandise…

idealist » Chocolate Keyboard

CSS de brute!

Homer en CSS… Uniquement en lettres!


Du blog photo comme je les aime : des liens, pas de fil directeur, pas de censure… Une espèce de flux incontrolé d’images variées…


Rête des lanternes

Comme d’habitude le Boston nous offre ces magnigfiques photos… Ici la fête des lanternes en chine… Malgré un final du « feu de dieu » c’est magnifique…

China’s Lantern Festival, and an unfortunate ending – The Big Picture –

Bouteille en papier

En voilà une bonne idée. Reste après à savoir quel traitement il faut pour rendre une bouteille en papier susceptible d’être en contact avec des aliments… Mais l’idée est trop belle pour ne pas être exploitée à l’heure ou les 2/3 de nos fond marins sont couverts de plastique

Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles: CHALLENGE Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled— meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience? SOLUTION The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories. The #1 Package Design Website, World’s Best Packaging: 360 Paper Bottle


Le jeu de mot n’est pas de moi… Ce qui est excellent dans l’idée et dans le design, c’est la volonté d’introduire un peu de rêve dans les recoins de nos activités de tous les jours… The #1 Package Design Website, World’s Best Packaging: Activitea… (see what I did there)

Athée de base

Oui je fait mon athée de base mais ce slogan « veau » de l’or… Au delà, vous pouvez aller voir la lutte croyant/athée générée spontanément autours de ce générateur de slogan sur bus…

CR Blog